Drive Digital Advertising

Proposed Strategy

Our approach is designed to deliver immediate relief from critical issues while building a foundation for long-term, sustainable growth.

Phase 1: The Foundation (Months 1-2)

Immediate Action
Website Overhaul

Complete redesign focused on conversion and user experience.

Technical Remediation

Fixing the "plumbing" so Google can find and rank you.

  • Schema Markup Implementation
  • Meta Tags & Descriptions
  • Core Web Vitals Fixes
Brand Reclaiming

Taking back your digital identity from competitors.

  • LinkedIn Profile Overhaul
  • GBP Optimization
  • Entity Disambiguation

The Opportunity: Targeted Dominance

Core "Case Acquisition" Terms

mass tort case acquisitionmass tort client acquisitionmass tort docket buildingmass tort case sourcingMDL lead generationmass tort lead generation

High-Intent "Signed Cases" Terms

mass tort leads for salebuy mass tort leadsexclusive mass tort leadssigned mass tort retainerssigned retainers deliveredcase-ready claimants

Intake & Compliance Terms

mass tort intake serviceslegal intake services mass tortlive transfer mass tort leadsTCPA compliant mass tort leadsHIPAA compliant intakeexpress written consent leads

Buyer Intent Questions (AEO)

  • "Do you deliver raw leads, qualified leads, or signed retainers?"
  • "Can you match our exact eligibility criteria and disqualify non-qualifying claimants?"
  • "Is intake done by a live call center or forms only?"
  • "Do you provide 24/7 intake and bilingual intake?"
  • "How do you document TCPA consent and prove opt-in?"
  • "Do you provide source traceability (exact ad/source path)?"
  • "What is your replacement/credit policy for invalid claimants?"

Why These Matter

These specific queries target law firm decision-makers who are ready to buy, filtering out low-quality traffic and positioning Drive Digital as a premium, compliant partner.

Phase 2: Growth Campaign (Month 3+)

Recurring

Content Authority Engine

We will transform your site into a resource hub for mass tort law firms.

  • 1
    Topical Content Hives™5 long-form articles + 5 press releases every month.
  • 2
    Social Amplification3 posts/week across all major platforms to drive signals.
  • 3
    Digital PR and Link SignalsHigh-quality backlinks to build domain authority.
AEO Ready

Why This Works

By combining technical perfection with a flood of high-quality, authoritative content, we signal to both Google and AI engines (like ChatGPT) that Drive Digital Advertising is the definitive entity for your keywords.

This dual approach not only improves rankings but ensures you are the "cited source" when users ask AI for recommendations.

The AEO Difference (Option 2)

Advanced Technical AEO

• AI Crawler Optimization: Ensuring ChatGPT, Perplexity, and Claude can read your site.

• AI SEO Agent: Installed in Month 1 to fix on-page deficiencies site-wide.

• Advanced Schema: BreadcrumbList, VideoObject, SpeakableSpecification, LocalBusiness.

• Entity Mapping: Consistent entity usage across all content to build authority.

Answer-Ready Content Engine

• 4 Content Hives/mo: 4 long-form articles + 4 press releases.

• 4 Pillar Pages: 3,000-5,000 words each to establish topical authority.

• 4 How-To Guides: 1,500-2,500 words answering common questions.

• 4 Comparison Guides: 2,000-3,000 words positioning your solutions.

• Industry Glossary: 50-term glossary to define your brand as the resource.